Marketplace Enable multiple sellers to reach and sell to multiple buyers. 

Marketplace

Enable multiple sellers to reach and sell to multiple buyers. 

Individual Utility Help individual people do something they already want to do bette than current solutions. 

Individual Utility

Help individual people do something they already want to do bette than current solutions. 

Social utility Help people communicate, transact, create.  

Social utility

Help people communicate, transact, create.
 

Community Bring people together around a shared interest or identity.

Community

Bring people together around a shared interest or identity.

Retail business Sell physical goods from a physical location.  

Retail business

Sell physical goods from a physical location.
 

Physical product Create a physical product to sell.  

Physical product

Create a physical product to sell.