Marketplace  Enable multiple sellers to reach and sell to multiple buyers. 

Marketplace

Enable multiple sellers to reach and sell to multiple buyers. 

 Individual utility  Help individual people do something they already want to do better than current solutions. 

Individual utility

Help individual people do something they already want to do better than current solutions. 

 Social utility  Help people communicate, transact, create.  

Social utility

Help people communicate, transact, create.
 

 Community  Bring people together around a shared interest or identity.

Community

Bring people together around a shared interest or identity.

 Retail business  Sell physical goods from a physical location.  

Retail business

Sell physical goods from a physical location.
 

 Physical product  Create a physical product to sell.  

Physical product

Create a physical product to sell.